Fuliyuan Furniture Development History
1. Three stages of the development of Fu Liyuan's furniture strategy
Brand strategy stage (1996 - 1999)
Features: Only a soft leather sofa product, explore and accumulate rich experience in enterprise management, laid a solid foundation for future development, and summed up a set of portable management mode.
Diversification strategy stage (2000-2007)
Features: From one product to multiple products (only soft leather sofas in 1996, leather beds, dining chairs, functional sofas and other production lines in 2000), intangible assets to revitalize tangible assets, in the shortest possible time The lowest cost will make the scale bigger and strengthen the enterprise.
Internationalization strategy stage (2008 - )
Characteristics: The market is occupied by scale effect. The products are sold to the major economic regional markets in the world. The company has established its own overseas dealer network and after-sales service network. The Fuliyuan furniture brand has already gained a certain reputation, credibility and reputation.
2. The development of Fuliyuan Furniture
In 1996, the predecessor of Fuliyuan Furniture, Shenzhen Lias Sofa, was incorporated. It is only a small factory in Buji, Shenzhen. There are only more than 10 employees. There is only one secondary school student in the whole factory, which produces soft sofa products. At the time of the start-up, the company had less than 50,000 start-up funds, and the workers often paid wages several months.
At the beginning of 1997, under the guidance of the "quality-oriented, customer-oriented" thought put forward by Chairman Zheng Qiu-ming, the company's first product designer, Xia Renjin, successfully designed a durable and beautiful series of sofa products, and Lias sofa began to enter the circulation field.
Since 2000, the company has entered the state of industrialization development, and the product line has also diversified into the fields of leather beds, functional sofas, dining chairs and other fields. At the same time, the company officially changed its name to Shenzhen Fuliyuan Furniture Co., Ltd. Chairman Zheng Qiu-ming also proposed the first five-year plan of 2000-2004, leading the company's colleagues to continuously develop and innovate on the basis of "quality-oriented, customer first", and actively introduce outstanding design talents from all walks of life to design a brand. Featured Fu Li source products.
In 2004, the company passed the ISO9000 quality system certification.
In 2005, in order to meet the company's development needs, the site was relocated to Sanhe Industrial Zone, Pingshan Street, Pingshan New District, Shenzhen. The plant area has also expanded to more than 80,000 square meters. Chairman Zheng Qiu-ming also proposed an international development goal for the second five-year plan (2005-2009). In the same year, the successful registration of the “Bikaro” brand laid the foundation for the company to enter the international market in the next step.
In 2008, the company participated in the National Furniture Fair in Cologne, Germany for the first time, and with the advantages of product design, price and service, it made a hit at the exhibition and won more than 50 million orders. The success of the International Furniture Fair in Cologne, Germany, has ignited the international reputation of Fu Liyuan products.
In 2012, the company introduced young management talents such as Zheng Huanwei, which injected fresh blood into the company's development. It also confirmed the company's future system development and realized the general manager responsibility system under the leadership of the board of directors.
3. Establishment of corporate vision, mission, philosophy and core values
After taking office, General Manager Zheng Huanwei insisted on the guiding ideology of “Quality-oriented, customer-oriented” by Chairman Zheng Qiu-ming, and put forward the corporate vision of “Let every corner of the world have Lias” and “conscience products”. "For our corporate mission, we have defined the corporate philosophy of "creating value for our customers" and embodies the core values of "loyalty, integrity, dedication, creativity, mutual assistance, passion, win-win, gratitude".