Lias Zheng Huanwei: Consumers are pursuing discounts. It is more difficult to implement clear prices.
Source: Phoenix Home
Insufficient industry standards Product problems must be solved by the company itself. Consumers are pursuing product discounts. It is still difficult to implement the actual price.
General Manager of Lias Furniture Zheng Huanwei
Insufficient industry standards, product problems must be solved by the company itself
[Phoenix Home]: The furniture industry has been developing for so long, relatively mature, but why are the basic quality problems of some products still happening?
[Zheng Huanwei]: Some small companies have to counterfeit other people's products for their own benefit. They are not so strict in the process of inspection, and they are not in place on the management level, so this problem will arise. For the furniture industry, the current testing standards are not perfect, and such standards are still lacking in the industry.
[Phoenix Home]: When many consumers encounter product quality problems, they will always encounter a lot of troubles when looking for after-sales service. Why is this happening?
[Zheng Huanwei]: This mainly depends on the company's brand awareness. If you have brand awareness, you can make the service last, which is definitely a good thing for the company. If the after-sales service is tough to do according to laws and regulations, it may change. After all, there is a problem with the product, which should be solved by the enterprise itself.
[Phoenix Home]: Should the awareness of enterprises in service be improved?
[Zheng Huanwei]: Yes, this is still self-discipline, relying on the awareness of its own brand.
[Phoenix Home]: There are still some service personnel whose quality is still to be improved?
[Zheng Huanwei]: Yes, we will also face this kind of problem, so we are still stricter for the after-sales team.
Consumers are pursuing product discounts. It is still difficult to implement clear price.
[Phoenix Home]: When buying home products, consumers will find that the same product is not the same price in different stores and different cities. What do you think about this price chaos?
[Zheng Huanwei]: This involves transportation costs and the cost of our dealers themselves. The shopping malls are different, and the cost is not the same, so the prices of different stores may be adjusted slightly, and it is impossible for the merchants to lose money. Therefore, transportation costs and rents are different, which will lead to price differences, but for our company, the factory price is absolutely the same.
[Phoenix Home]: The ex-factory price is the same, but specific to each store, the price of the product is still subject to the situation?
[Zheng Huanwei]: The dealer will make some adjustments according to his own cost, but the price will not be much different.
[Phoenix Home]: Nowadays, companies such as Real Home are trying to get a clear price. Do you think this measure is feasible?
[Zheng Huanwei]: This is still possible. However, the price tag can still be discounted. This discount cannot be controlled. It cannot be said that a discount is not given to consumers. This is the case with the consumer group. He wants to buy good things, but in terms of price, he can't give in.
[Phoenix Home]: Can you understand that the price is a good wish, but to overcome it, you have to overcome too many real problems?
[Zheng Huanwei]: Yes, it is still difficult to consider from the Chinese consumer groups.
[Phoenix Home]: There are still many false propaganda problems in the industry. What do you think is the root cause of such problems?
[Zheng Huanwei]: This is still a problem of homogenization. Every business uses the same thing, but some companies can come up with some eye-catching promotional terms. In addition, the state has not regulated these advertisements.
[Phoenix Home]: Some companies have false propaganda and vigorously advocate the efficacy of some products. Will it be a problem for you?
[Zheng Huanwei]: No. Because we have been insisting on realism, it is a relatively real enterprise. No matter what we say outside, we are all doing conscience products, hoping to really bring good products to consumers. This is what we should do, not care about having one or another gimmick.